Prior to the controversy, Young was selling about 125-360 albums a day, per MRC his peak daily album sales number, on the day Spotify removed his material, was 1,197, and that was back down to 239 by Feb. (Mercuriadis also told Bloomberg that, with Young, “we’re hundreds of percentages up in terms of album sales,” but those figures are hardly worth looking at, in comparative terms. It’s also possible that out of the controversy he got a lot of sign-ups for his own subscription service, Neil Young Archives, which wouldn’t necessarily be reflected in these numbers. If Young continues to draw anything even close to the consumption figures he enjoyed when he was still on Spotify, it would mean that a very big part of his audience made the leap to competing platforms, at least to hear him, if not for all their streaming needs. It’s worth remembering that Young has said 60% of his streaming revenue came from Spotify - although Billboard put the actual monetary value, due to lower Spotify payout rates, at 42%. So now that he’s finally seeing streaming numbers again that are at or a little below his pre-controversy average, does that mean he “lost”? Hardly, if you’re a Young supporter. 6, the latest day for which MRC Data had figures available, Young had 576,000 on-demand streams - his second-lowest daily number so far this year.
In all, Young managed eight straight days in which on-demand streams surpassed the 700,000 mark, a benchmark he’d only reached once in January prior to the Rogan spat.Ī leveling off that has happened coming into February could be spun either way. 29, with 1,020,000 streams, which stands as his high-water mark.įrom there, interest fell but remained high. 28, with listeners now being diverted to Amazon Music, Apple Music, Tidal and other services, he reached a peak-to-date of 983,000, followed by his surpassing the million-stream mark for a second time on Jan. Yet his numbers continued to rise after Spotify successfully cleared out his archives from its catalog. So maybe, you could argue, some of that rising tally was from Spotify-only consumers wanting to literally get some last licks in.
The day after news of his ultimatum to Spotify broke, his total streams rose dramatically from 619,000 to 860,000, and the day after that, sharply again to 1,005,000 - but some of those listens were presumably on Spotify, which hadn’t yet removed all his music from the service. 24, his daily on-demand streams in both audio and visual formats were tallying somewhere between a low of 550,000 and a high of 715,000, usually reliably landing in the 600,000s each day. Prior to Young first making noise about wanting off Spotify on Jan. Variety looked at numbers provided by MRC Data since the beginning of the year to look at trends for Young’s music before, during and since the peak of the controversy.
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Merck Mercuriadis, whose Hipgnosis Songs Fund had acquired half of the rights to Young’s publishing catalog, said in an interview with Bloomberg published Tuesday that “the interesting thing about Neil is that his consumption has gone up in the two weeks since he came off the service,” and that “we’re at 38% up in streaming alone.” But the full range of data is a little more complicated than that.
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